赣南红色旅游资源特征分析及开发策略

赣南红色旅游资源极为丰富，具有极好的品牌优势、市场优势和资源整合优势。目前，赣南红色旅游还存在人气指数不高、资源整合力度不强、规划滞后、促销手段落后、管理体制不完善等制约因素。对此，应抓住机遇，加快制定规划，理顺管理体制，提高旅游管理水平。要正确处理好红色旅游资源开发与保护的关系。要精心打造赣南红色旅游品牌，整合各种旅游资源，延伸红色旅游产品的内涵，努力将赣南红色旅游发展成为政治经济文化社会全面协调发展的和谐工程。

Analysis and Development Strategy in Gannan Red Tourism Resources

With brand, market and resources integration advantages, Gannan red tourism resources are very rich. At present, however, some constraints are obvious such as low in popular index, weak in resources integration, lag in planning, backward at promotion means and imperfect management systems. In response, we should seize opportunities to speed up the formulation of plans, rationalize the management system and improve tourism management. It is necessary to deal with the relationship between development and protection of the red tourism resources correctly. And we should elaborate Carman red tourism brand, integrate various tourism resources, and outreach the connotation of red tourism products, in an effort to develop Gannan red tourism as harmonious works of coordinated development in polities, economy, culture and society.