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九寨沟旅游客流景观偏好特征研究
引用本文:陈友军,张捷.九寨沟旅游客流景观偏好特征研究[J].河南科学,2009,27(2).
作者姓名:陈友军  张捷
作者单位:1. 浙江旅游职业学院旅游规划系,杭州,311231
2. 南京大学地理与海洋科学学院,南京,210093
摘    要:以九寨沟风景区为例,选取6类主要景观偏好客体,实地调查入沟景观偏好主体的景观偏好判断,应用SPSS12.0和DPS等软件,分析了景观偏好主体的景观偏好特征,结论:一是不同客源市场细分条件下景观偏好主体的景观偏好判断存在着明显的差异性特征;二是不同人口统计学特征的景观偏好主体对景观偏好客体的景观偏好判断存在着明显的一致性特征.

关 键 词:九寨沟  旅游客流  景观偏好客体  景观偏好特征

The Characteristics Studies of the Tourist Flows' Landscape Preference in Jiuzhaigou
Chen Youjun,Zhang Jie.The Characteristics Studies of the Tourist Flows' Landscape Preference in Jiuzhaigou[J].Henan Science,2009,27(2).
Authors:Chen Youjun  Zhang Jie
Institution:1.The Department of Tourism Planning Tourism College of Zhejiang;Hangzhou 311231;China;2.School of Geographical and Marine Sciences;Nanjing University;Nanjing 210093;China
Abstract:Using the scenic spot of Jiuzhaigou as an example,this article chooses six main types of landscapes,and basing on the field surveys,analyzes the tourists’judgment towards landscape preference and explores its features by employing software of DPS and SPSS12.0.So we can get the following conclusions:First,if the tourists’market is carefully divided,tourists’judgment towards landscape preference will vary from area to area.However,if tourists is divided by demographic features,all the tourists as the subject of landscape preference are greatly influenced by the object of the landscape preference.
Keywords:Jiuzhaigou  the tourist flows  the object of the landscape preference  the characteristics of the landscape preference  
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