| 信俗类人类非物质文化遗产的保护与开发——以莆田妈祖信俗为例 |
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| 引用本文： | 陈淑媛.信俗类人类非物质文化遗产的保护与开发——以莆田妈祖信俗为例[J].莆田高等专科学校学报,2011(3):1-5. |
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| 作者姓名： | 陈淑媛 |
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| 作者单位： | 莆田学院管理学院,福建莆田351100 |
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| 基金项目： | 福建省教育厅A类项目（2008JA08174S）; 福建省高校服务海西建设重点项目（2008HX01（1））; 莆田市科技规划项目（2007S17） |
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| 摘 要： | 妈祖信俗申遗成功,标志着妈祖信俗的开发要提升到人类非物质文化遗产的层次。从妈祖信俗的概念、分类及其特性入手,采用SWOT分析法分析了莆田妈祖信俗开发的优势与机遇、劣势与挑战,并针对问题提出了莆田妈祖信俗保护与开发的建议。
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| 关 键 词： | 妈祖信俗 人类非物质文化遗产 妈祖文化 莆田 |
On the Protective Development of Mazu Folklore in Putian |
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| CHEN Shu-yuan.On the Protective Development of Mazu Folklore in Putian[J].Journal of Putian College,2011(3):1-5. |
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| Authors: | CHEN Shu-yuan |
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| Institution: | CHEN Shu-yuan(Management Department,Putian University,Putian Fujian 351100,China) |
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| Abstract: | Since Mazu folklore has been included in the List of Intangible Heritage of Humanity,it should be developed as a world level cultural resource.Starting from its conception,classification and characteristics,the current situation of Mazu folklore development as well as its existing problems are analysed and five proposals were offered. |
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| Keywords: | Mazu folklore humanity intangible heritage Mazu culture Putian |
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