基于动态定价理论的退票费率设计

以航空退票问题为例,在收入管理动态定价理论的基础上,运用机票在售票和退票时刻的期望边际价值差来确定退票费,建立了相应的退票费率计算模型,实现了退票费金额与售票时刻、退票时刻及机票销售状态等相关联的动态退票机制.该方法既保障了航空公司的利益,也维护了消费者的权益,从一定程度上提高了航空资源的利用效率.

Refunds Design Based on the Theory of Dynamic Pricing

Based on the theory of dynamic pricing in revenue management,this paper utilized the difference between the expected marginal revenues at selling time and refunding time to evaluate the refunds and formulated the corresponding mathematical model of it while analyzing the problem of refunding in airline industry.The amount of refunds is relative to both of the selling and refunding time and the state of selling.This method not only protects the interest of the airline company,but also ensures the interest of consumers,thus increases the utilization rate of airline resources in some degree.