拉萨市非物质文化遗产旅游开发的运作模式研究

非物质文化遗产在旅游开发过程中出现产品庸俗化、伪民俗泛滥、遗产资源缺乏深度挖掘等问题，给非物质文化遗产的保护与传承带来了极大的压力和挑战。科学合理的旅游开发运作模式是解决上述问题的重要突破口，是当前非物质文化遗产旅游开发能否真正促进非物质文化遗产可持续发展的重要因素。文章以拉萨市非物质文化遗产旅游开发为例，归纳总结出五种典型运作模式，并对其适用性进行了论证分析。

Operation Models of Intangible Cultural Heritage Tourism Development in Lhasa

The problems appeared in the tourism development of intangible cultural heritage such as the vulgar-ization of products, the overflow of pseudo folk custom and the lack of in-depth investigation in heritage resourc-es have brought great pressure and challenges to the protection and inheritance of intangible cultural heritage. Scientific and reasonable operation model of tourism development is an important breakthrough to solve the above problems as well as an important factor of whether the current tourism development of intangible cultural heritage can really promote its sustainable development or not. This article sums up five typical operation models and analyzes their applicability by taking the tourism development of intangible cultural heritage in Lhasa city as an example.