旅游产业风险防范与化解对策研究

旅游产业是一个对风险高度敏感的交叉性产业，对旅游产业风险防范与化解研究有利于降低旅游产业风险，促进旅游业“和谐”与可持续发展.首先回顾了旅游产业风险的相关文献研究进展，然后从旅游产业产品结构、客源市场结构、旅游产业管理、自然灾害等突发事件的影响方面分析了旅游产业风险产生的原因，最后提出了旅游产业风险防范与化解的对策建议：促进旅游产业及产品结构升级，提升旅游产业竞争力，降低旅游产业风险；提高旅游企业、旅游产业的管理水平，降低旅游产业风险；丰富客源市场、优化市场结构，分散客源，降低旅游产业风险；多方协作，建立起防范与化解旅游产业突发事件的应急机制，减少旅游产业风险.

Risk Prevention and Resolution Measures in Tourism Industry

Tourism is a cross-industry which is highly sensitive to risk.Research of risk prevention and resolution measures in tourism industry can bring down the risk and promote the harmonious development of tourism industry.This paper,firstly,reviews the research of  related literatures in tourism industry risk;secondly,analyzes causes for tourism industry risk from the production structure,market structure of tourist source,economic fluctuations，unexpected incidents,and influence from natural disasters.Lastly,this paper provides some counter measures:to optimize the product structure,promote innovation and upgrad  industrial structure;to strengthen marketing,broaden tourist source market and optimize the market structure;to promote cooperation among government,tourism association,enterprises and etc;to do much in disaster prevention,reduction and early-risk warning in tourism industry.