| 服务营销有形化研究 |
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| 引用本文： | 林锐,周丽永.服务营销有形化研究[J].渝西学院学报(自然科学版),2006(5). |
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| 作者姓名： | 林锐 周丽永 |
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| 作者单位： | 重庆文理学院经济与管理系 重庆永川402160 |
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| 摘 要： | 简要分析了服务营销中存在的问题,并就服务营销的重要意义作了说明,具体提出了服务营销有形化的内容及策略,就服务营销如何有形化作了详细探讨.
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| 关 键 词： | 服务 服务营销 有形化 |
Service Marketing Visible Research |
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| Authors: | LIN Rui ZHOU Li-yong |
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| Abstract: | The article has briefly analyzed the questions which have existed in the service marketing,also gives the particular significances of service marketing.The contents and strategies of the service marketing become tangible,which is presented in detail in the essay,also discuss in detail how it become visible in the service marketing. |
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| Keywords: | service service marketing visible |
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