南京东郊风景区旅游者出游行为的探讨及其意义

本文通过对南京东郊风景区的实地考察和问卷调查的统计分析,从旅游者的特质、旅游吸引、旅游者的空间和时间消费行为、影响旅游行为的因素等不同的角度对东郊风景区旅游者的出游行为进行了分析,探讨了旅游者出游行为的深层原因,并对旅游者年龄和职业与旅游偏好进行了相关分析,从而对南京东郊风景区旅游者出游行为有了较深刻的认识,为东郊风景区产品结构的优化、市场的开拓、旅游环境容量的调控提供了科学依据.

The Preliminary Study on Travelling Behaviors of Tourists in Eastern Suburb Scenic Area of Nanjing City

Based on the fieldwork and statistic analysis of questionnaire survey on Nanjing eastern suburb scenic area,the paper analyzes tourists' characteristics,travelling behaviors of tourists,tourists' consuming behaviors on space and time,influencing factors on travelling behaviors and so on,in which the author discusses the deep-seated causes in travelling activities.In the end,the paper discussed the connections between ages,occupations and travelling preferences,consequently,we have a profound understanding of tourists' travelling behaviors in Nanjing eastern suburb scenic area.It is useful for managers to enrich its tourist products,exploit tourists' market,do well in the regulation of travelling environmental capacity,advance management level and increase travelling attraction.