基于超市交易信息数据挖掘的城市居民消费行为研究

以数据挖掘中的关联规则挖掘技术为工具,对大型超市会员消费信息数据进行挖掘,对城市居民的消费观念、消费习惯和消费心理等消费行为进行了分析,指出最终的挖掘结果可为政府制定民生政策和超市企业进行营销提供科学决策依据。

Research on the Consumption Behaviors of Urban Residents Based on Supermarket Transaction Information Data Mining

Taking the association rules mining technology of data mining as the tool, this paper makes the data mining for the transaction information of the members of the large supermarket, analyzes the consumption behaviors of urban residents including their consumption concepts, consumption habits and consumption psychology, and points out that the final results of the data mining can provide the foundations for government to formulate the livelihood policies and for supermarket enterprises to carry through their marketing.