新时代背景下的浙江省旅游产品提升研究

旅游产品的开发和提升离不开时代大背景的发展要求,在不同的时代背景中,旅游产品无一例外的带有时代性特征.在当前全球化、休闲化和体验经济时代背景相互交织的复杂情势之下,浙江省旅游产品的开发与提升也要顺应时代发展的要求.本文在探讨时代背景与旅游产品提升相互关系的过程中,也将对浙江省旅游产品的提升原则和途径进行探索.

On the Upgrading of Zhejiang Tourism Products in New Era

The upgrading of tourism products is required to meet the requests of different era background.Under the interwoven circumstance of globalization,leisure economic era and experiencing economic era,the upgrading of Zhejiang province tourism products should achieve the needs of them.In the process of discussing the relationship between era background and tourism products,this article also pays attention to the principles and methods in the upgrading of Zhejiang province tourism products.