| Methodology of Fashion Merchandising by Modularization Operation Management |
| |
| 引用本文： | 李俊,吴海燕,张渭源. Methodology of Fashion Merchandising by Modularization Operation Management[J]. 东华大学学报(英文版), 2003, 20(2) |
| |
| 作者姓名： | 李俊 吴海燕 张渭源 |
| |
| 作者单位： | Fashion Institute，Donghua University，Shanghai 200051，Fashion Institute，Donghua University，Shanghai 200051，Fashion Institute，Donghua University，Shanghai 200051 |
| |
| 基金项目： | the national education ministry key research project 02107. |
| |
| 摘 要： | Based on the requirements of applying information technology to reform the traditional fashion industry, the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy.
|
Methodology of Fashion Merchandising by Modularization Operation Management |
| |
| LI Jun WU Hai-yan ZHANG Wei-yuan Fashion Institute,Donghua University,Shanghai. Methodology of Fashion Merchandising by Modularization Operation Management[J]. Journal of Donghua University, 2003, 20(2) |
| |
| Authors: | LI Jun WU Hai-yan ZHANG Wei-yuan Fashion Institute Donghua University Shanghai |
| |
| Affiliation: | Fashion Institute, Donghua University, Shanghai 200051 |
| |
| Abstract: | Based on the requirements of applying information technology to reform the traditional fashion industry, the method of fashion merchandising management in some medium-sized enterprises is discussed. By analyzing the actual domestic fashion industry environment, ideal model that could quickly respond to the market's changes is proposed which includes naming brand, target-market position, circumstances analysis and popularity anticipation, brand concept and style setting, fashion design, fashion category component, and sale strategy. |
| |
| Keywords: | modularization operation management merchandising ideal model |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
