| 中老年服装的消费需求特征 |
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| 引用本文： | 王国桓.中老年服装的消费需求特征[J].武汉科技学院学报,1997(4). |
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| 作者姓名： | 王国桓 |
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| 作者单位： | 武汉纺织工学院!武汉，430073 |
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| 摘 要： | 我国开始进入老年人社会，中华人的数量已逐渐增加，中老年服装币场存在现实和潜在的需求，将成为服装市场新的增长点，应重视中老年服装的开发。受流行趋势影响小，对价格的敏感、体型的变化等是中老年服装的消费需求特征，服装市场要适应这些特征。还要引导中老年对服装消费的动机和行为。
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| 关 键 词： | 中老年 服装 消费需求 特征 |
The Demand Characters of Adult Garments Consumption |
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| Wang Guohuan.The Demand Characters of Adult Garments Consumption[J].Journal of Wuhan Institute of Science and Technology,1997(4). |
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| Authors: | Wang Guohuan |
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| Institution: | Wang Guohuan |
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| Abstract: | With the increase of the middle-aged people our country begins to enter the aged soci-ety. The demand for adult garments will be increasing. So it is very necessary to pay more atten-tion to the development of the adult garments and study the garment requirements of the old andmiddle-aged people. |
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| Keywords: | adult people garments consumption demand character |
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