| A NEW METHOD FOR SUPPORTING ENTERPRISE IN THE FORMULATION OF ITS MERGER STRATEGICS |
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| 作者姓名： | 刘可新 金铭 吴振寰 苏罡 |
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| 作者单位： | Management School，Shanghai Jiao Tone University，200052 |
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| 基金项目： | This work is supported by the Nation Science Foundation(No.79570040) |
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| 摘 要： | This paper discusses the influences of experience effect and market growth rate on the formulation of enterprise merger strategies; develops a new model for technically analysing and evaluating enterprise merger strategies by combining the progromming tool in market share theory-experience curve; and the key factor reflecting external enviornment-market growth rate, to provide scientific support when an enterprise decides to make its merger strategies.
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A NEW METHOD FOR SUPPORTING ENTERPRISE IN THE FORMULATION OF ITS MERGER STRATEGICS |
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| Liu Kexin Jin Ming Wu Zhenhuan Su Gang.A NEW METHOD FOR SUPPORTING ENTERPRISE IN THE FORMULATION OF ITS MERGER STRATEGICS[J].Journal of Donghua University,1996(1). |
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| Authors: | Liu Kexin Jin Ming Wu Zhenhuan Su Gang |
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| Abstract: | This paper discusses the influences of experience effect and market growth rate on the formulation of enterprise merger strategies; develops a new model for technically analysing and evaluating enterprise merger strategies by combining the progromming tool in market share theory -experience curve; and the key factor reflecting external enviornment-market growth rate, to provide scientific support when an enterprise decides to make its merger strategies. |
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| Keywords: | enterprise merger strategy experience effect market growth rate scale index |
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