| 江西农产品市场竞争力提升对策研究:基于市场营销的视角 |
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| 引用本文： | 陈洪琪,李志刚.江西农产品市场竞争力提升对策研究:基于市场营销的视角[J].南昌职业技术师范学院学报,2005(6):1-4,12. |
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| 作者姓名： | 陈洪琪 李志刚 |
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| 作者单位： | 江西科技师范学院,江西,南昌,330013 |
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| 基金项目： | 江西省社会科学规划项目“提升江西农产品的市场竞争力研究”研究成果.课题号：Z0307 |
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| 摘 要： | 本文在分析农产品竞争力研究现状的基础上，从营销的角度探讨了提升江西农产品市场竞争力的对策，即以顾客需求为导向，大力发展绿色农产品生产；把握顾客购买心理，科学运用合理的定价策略；从顾客的便利需求出发，建立通畅、广泛的营销渠道；借鉴工业产品的营销经验，开展多种形式的促销活动。
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| 关 键 词： | 营销 江西 农产品 竞争力 |
| 文章编号： | 1007-3558（2005）06-0001-04 |
| 收稿时间： | 2005-11-01 |
| 修稿时间： | 2005-11-01 |
The Research into the Strategies to Promote the Competition of Agriculture Products in Jiangxi Based on Marketing Studies |
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| Chen Hongqi,Li Zhigang.The Research into the Strategies to Promote the Competition of Agriculture Products in Jiangxi Based on Marketing Studies[J].Journal of Nanchang Vocational & Technical Techers' College,2005(6):1-4,12. |
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| Authors: | Chen Hongqi Li Zhigang |
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| Abstract: | Based on the analysis of the status qua of agricultural products competition,the paper discusses the strategies to promote the competition of Jiangxi agricultural products on the marketing research.That is to meet the needs of customers and to develop the production of green agricultural products;to study the customers' purchasing psychology and to adopt a reasonable price strategies;and finally to make full use of marketing strategies. |
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| Keywords: | marketing Jiangxi agricultural products competition ability |
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