| 创造卖点 提高企业竞争力 |
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| 引用本文： | 郭秋菊.创造卖点 提高企业竞争力[J].科学之友,2006(11). |
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| 作者姓名： | 郭秋菊 |
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| 作者单位： | 晋中学院 山西 |
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| 摘 要： | 围绕卖点展开论述,着重阐述了什么是卖点,并结合企业实际从逆向思维、避实就虚、无中生有、声东击西等方面论述了应该如何捕捉卖点、创造卖点。
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| 关 键 词： | 卖点 企业竞争力 市场经济 |
Creating the Selling Point to Enhance the Competitiveness of Enterprise |
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| Guo Qiuju.Creating the Selling Point to Enhance the Competitiveness of Enterprise[J].Friend of Science Amateurs,2006(11). |
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| Authors: | Guo Qiuju |
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| Abstract: | The theme of this paper is selling point. It elaborates on what is selling point and how to create and capture the selling point according to enterprise reality. |
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| Keywords: | selling point enterprise competitiveness market-oriented economy |
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