| 中国葡萄酒市场的消费升级及特征 |
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| 引用本文： | 唐文龙.中国葡萄酒市场的消费升级及特征[J].北京工商大学学报(自然科学版),2019,37(2):24-27. |
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| 作者姓名： | 唐文龙 |
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| 作者单位： | 山东工商学院 管理学院, 山东 烟台 264005 |
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| 基金项目： | 教育部人文社科规划基金项目(18YJAZH011)；山东省社科规划项目(14CGLJ24)。 |
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| 摘 要： | 中国葡萄酒市场经过了若干轮的消费升级,已经进入了一个全新的发展阶段。首先从产品结构的角度梳理并划分出中国葡萄酒市场从1949年至今所经历的5次消费升级阶段,并从产品质量安全的多维度保证、国内外葡萄酒产品在市场的可获得性、消费诉求和购买渠道多元化等角度,分析了中国葡萄酒市场在本轮消费升级过程中所呈现出的主要特征。
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| 关 键 词： | 消费升级 质量安全 地理标志产品 消费诉求 分销渠道 |
| 收稿时间： | 2019/1/29 0:00:00 |
Study on Consumption Upgrade and Characteristics of Wine Market in China |
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| TANG Wenlong.Study on Consumption Upgrade and Characteristics of Wine Market in China[J].Journal of Beijing Technology and Business University:Natural Science Edition,2019,37(2):24-27. |
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| Authors: | TANG Wenlong |
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| Institution: | School of Management, Shandong Institute of Business and Technology, Yantai 264005, China |
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| Abstract: | After several consumption upgrades, the wine market in China has entered into a brand-new stage. Five consumption upgrade stages of the wine market in China has been developed since 1949, which have been analyzed based on the product mix. Then the main characteristics of the wine market in China have been summarized from the viewpoints of product quality safety, product availability, diversified consumption appeal, and points of purchase. |
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| Keywords: | consumption upgrade quality safety geographical indication product consumption appeal distribution channel |
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