| 浅谈旅游宣传广告的英译 |
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| 引用本文： | 古志艳.浅谈旅游宣传广告的英译[J].韶关学院学报,2007,28(5):133-135. |
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| 作者姓名： | 古志艳 |
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| 作者单位： | 韶关学院韶州师范分院,英语系,广东,韶关,512009 |
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| 摘 要： | 旅游宣传广告是旅游行业对外宣传促销、招徕游客的一个重要手段,旅游宣传广告不仅是旅游景点品牌的宣传,同时又是一种文化的对外展示。在对我国旅游景点宣传广告的英译实践中,译者需掌握两种语言的语言技巧、翻译策略、社会文化、民俗习惯差异等知识,同时还需要具备相关广告学、美学、心理学、经济学等多方面的知识素养。
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| 关 键 词： | 旅游宣传广告 英译 翻译策略 |
| 文章编号： | 1007-5348（2007）05-0133-03 |
| 修稿时间： | 2007-03-20 |
Chinese-English Translation of Tourism Advertisements |
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| GU Zhi-yan.Chinese-English Translation of Tourism Advertisements[J].Journal of Shaoguan University(Social Science Edition),2007,28(5):133-135. |
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| Authors: | GU Zhi-yan |
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| Institution: | English Department of Shaozhou Branch,Shaoguan University,Shaoguan 512009,Guangdong,China |
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| Abstract: | Tourism advertising is an important means to promote tourism.It promotes culture while it promotes tourism brands.In the practice of Chinese-English translation of tourism advertisements,translators should master some basic knowledge of cultural differences,language skills and translation skills and some knowledge of advertising,esthetics,psychology and economics. |
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| Keywords: | tourism advertisement Chinese-English translation translation strategy |
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