| 广告费与购进量的数学模型 |
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| 引用本文： | 袁璐. 广告费与购进量的数学模型[J]. 山东师范大学学报(自然科学版), 1999, 14(2): 142-145 |
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| 作者姓名： | 袁璐 |
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| 作者单位： | 青岛大学师范学院数学系 |
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| 摘 要： | 将购买量作为广告费的函数,将随机需求量的概率分布与广告费联系起来,建立了使期望利润达到最大的购进量与广告费的数学模型。
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| 关 键 词： | 随机需求量 概率分布 广告费 购进量 数学模型 |
RANDOM MODEL OF ADVERTISING EXPENSES AND PURCHASE QUANTITY |
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| Yuan Lu. RANDOM MODEL OF ADVERTISING EXPENSES AND PURCHASE QUANTITY[J]. Journal of Shandong Normal University(Natural Science), 1999, 14(2): 142-145 |
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| Authors: | Yuan Lu |
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| Abstract: | This article uses purchasing quantity as the funetion of advertising expenses and it integrates probability distribution with advertising expenses,thus a mathematical model of purchasing quantity and advertising expenses can be set up in which the maxium expectation profit can be achieved. |
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| Keywords: | random requirment probability distribution expectation profit potential purchasing quantity |
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