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| 产品成熟期的企业竞争策略 | |
| 引用本文： | 刘建娉. 产品成熟期的企业竞争策略[J]. 科技情报开发与经济, 2007, 17(10): 211-212 |
| 作者姓名： | 刘建娉 |
| 作者单位： | 东南大学经济管理学院,江苏南京,211189 |
| 摘 要： | 分析了产品成熟期企业竞争的特点,结合海尔公司的成功经验,提出了一系列产品成熟期的企业竞争策略。 |
| 关 键 词： | 产品生命周期理论 成熟期 竞争策略 |
| 文章编号： | 1005-6033（2007）10-0211-02 |
| 收稿时间： | 2006-11-05 |
| 修稿时间： | 2006-11-05 |
The Competitive Strategies of Enterprise in the Production Maturity |
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| LIU Jian-pin. The Competitive Strategies of Enterprise in the Production Maturity[J]. Sci-Tech Information Development & Economy, 2007, 17(10): 211-212 | |
| Authors: | LIU Jian-pin |
| Affiliation: | LIU Jian-pin |
| Abstract: | This paper analyzes on the features of the enterprises' competition in the production maturity, and connecting with the successful experiences of Haier Company, advances a series of competitive strategies of enterprise in the production maturity. |
| Keywords: | product life cycle theory maturity competitive strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |