| 中国童装中高档品牌的现状及发展 |
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| 引用本文： | 黎蓉.中国童装中高档品牌的现状及发展[J].武汉科技学院学报,2004,17(6):85-89. |
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| 作者姓名： | 黎蓉 |
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| 作者单位： | 武汉科技学院服装学院,湖北武汉,430074 |
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| 摘 要： | 通过对国内童装市场需求和童装行业现状的分析，概括出了国内童装业的缺点和不足之处．从而提出了几点我国中高档童装的发展战略：1．建立个性化品牌文化 2．品牌延伸 3．品牌代理
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| 关 键 词： | 童装 中高档品牌 品牌战略 |
| 文章编号： | 1009-5160(2004)-0085-05 |
| 修稿时间： | 2004年9月19日 |
A Study Of Current Situation and Development of Medium-high Children's Wear In China |
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| Li Rong.A Study Of Current Situation and Development of Medium-high Children''''s Wear In China[J].Journal of Wuhan Institute of Science and Technology,2004,17(6):85-89. |
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| Authors: | Li Rong |
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| Abstract: | This paper reports a study of current situation and development of middle-high childrens wear in China. It was founded that some shortages lay in its development processes. Then the paper introduced some development strategies of middle-high children wear brand: to found individual Chinese brand culture ,to extend the exist brand scope,to act as agent for foreign brands |
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| Keywords: | Children Wear Medium-High Grade Brand Brand Strategy |
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