| Practice of Italian Trend Book in China |
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| 作者姓名： | 钱欣 |
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| 作者单位： | Institute of fashion design, Donghua University, Shanghai 200051 |
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| 基金项目： | Acknowledgments The author wish to thank all the Italian teachers from Institute Europe Design, also heartfelt thinks Moschetti studio. |
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| 摘 要： | In the past five years, trendy information spread via imported renowned fashion magazines appeared unable to satisfy the industrial needs. Trend books from Milan and Paris have been introduced to big cities in China through official Chinese national agencies, and have gradually drawn more attention within the Chinese fashion industry. Chinese fashion businesses and their designers have difficulties in using the trend book. The main reason is that they don＇t understand the whole structure re of the book, the true meaning of the instruction and the way to use the book. Most companies are not using the book in the correct way. However, if no one realizes this is not the right key to the real fashion design world, an incorrect design logic and abnormal production chain will appear in China which will directly produce an unhealthy impact to the country. It＇s only possible to catch up and grasp the real European trend with Europe at the same time when the trend books are used correctly.
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| 关 键 词： | 意大利时尚书籍 时尚工业 发展趋势 流行趋势 时装设计 |
| 收稿时间： | 2005-06-01 |
Practice of Italian Trend Book in China |
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| QIAN Xin.Practice of Italian Trend Book in China[J].Journal of Donghua University,2005,22(3):139-142. |
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| Authors: | QIAN Xin |
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| Abstract: | In the past five years, trendy information spread via imported renowned fashion magazines appeared unable to satisfy the industrial needs. Trend books from Milan and Paris have been introduced to big cities in China through official Chinese national agencies, and have gradually drawn more attention within the Chinese fashion industry. Chinese fashion businesses and their designers have difficulties in using the trend book. The main reason is that they don't understand the whole structure re of the book, the true meaning of the instruction and the way to use the book. Most companies are not using the book in the correct way. However, if no one realizes this is not the right key to the real fashion design world, an incorrect design logic and abnormal production chain will appear in China which will directly produce an unhealthy impact to the country. It's only possible to catch up and grasp the real European trend with Europe at the same time when the trend books are used correctly. |
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| Keywords: | trend trend book fashion industry chains key of market |
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