基于产品体验性的供应链交货模型与仿真研究

消费者对线上购买产品的交货时间要求愈来愈高，根据产品体验性和市场地位确定产品交货时间对零售商变得更加重要。通过构建三种渠道权利结构下的供应链交货模型，分析了产品体验性对最优交货时间、考虑交货时间的零售商决策模式选择和交货后供应链利润的影响，并通过数值仿真验证了模型的正确性和可靠性。研究表明：不同权力结构下零售商最优产品交货时间均随着产品体验性降低而延长；产品体验性不影响零售商决策模式的选择，但对零售商主导下的供应商总收益影响较为明显。

Supply Chain Delivery Model and Simulation Based on Product Experience

With the higher demand of consumers for delivery time of products purchased online, it is becoming more important for retailers to determine the delivery time of products based on product experience and market position. By constructing a supply chain delivery model under the three channel rights structure, the impact of product experience on the optimal delivery time, the retailer’s decision mode selection considering the delivery time and the supply chain profit after delivery are analyzed, and the correctness and reliability of the model are verified by numerical simulation. Research shows that the optimal product delivery time of retailers under different power structures is prolonged as product experience decreases; product experience does not affect the choice of retailer's decision-making mode, but it has a more obvious impact on the total revenue of suppliers led by retailers.