首页 | 本学科首页   官方微博 | 高级检索  
     检索      

数字平台商业模式创新:综述与展望
引用本文:刘汕,张凡,惠康欣,毛弘毅.数字平台商业模式创新:综述与展望[J].系统管理学报,2022,31(6):1109-1122.
作者姓名:刘汕  张凡  惠康欣  毛弘毅
作者单位:1. 西安交通大学管理学院,西安 710049;2. 西安交通大学系统行为与管理实验室,西安 710049;3. 西安交通大学—陕西省物流集团物流科创融合发展研究中心,西安 710049;4. 贵州财经大学工商管理学院,贵阳 550025
基金项目:国家自然科学基金资助项目(72032006,72061005)
摘    要:厘清数字平台商业模式创新机理具有重要理论和实践意义,但已有研究对此理解并不清晰。基于商业模式创新过程视角,通过梳理已有文献,在界定数字平台概念基础上,围绕平台边界设计和边界资源部署,探讨数字平台如何进行商业模式创新,并指出未来研究方向。研究结论包括:(1)互补者和互补品双重不确定性是数字平台商业模式创新的驱动因素;(2)资源、互补和生态边界设计是数字平台商业模式的核心,是管理互补者和互补品不确定性从而促进价值共创的重要手段;(3)边界资源是建立、管理和维护跨边界关系的手段,能够影响价值创造与获取。

关 键 词:数字平台  商业模式  平台边界  边界资源  

Digital Platform Business Model Innovation: Overview and Prospect
LIU Shan,ZHANG Fan,HUI Kangxin,MAO Hongyi.Digital Platform Business Model Innovation: Overview and Prospect[J].Systems Engineering Theory·Methodology·Applications,2022,31(6):1109-1122.
Authors:LIU Shan  ZHANG Fan  HUI Kangxin  MAO Hongyi
Institution:1. School of Management, Xi’an Jiaotong University, Xi’an 710049, China;2. System Behavior and Management, Xi’an Jiaotong University, Xi’an 710049, China;3. Logistics Science and Technology Innovation Integrated Development Research Center, Xi’an Jiaotong University, Xi’an 710049, China; 4. School of Business Administration, Guizhou University of Finance and Economics, Guiyang 550025, China
Abstract:It is of great theoretical and practical significance to clarify the mechanism of digital platform business model innovation, but little is known about this issue in existing research. From the perspective of business model innovation process, and by defining the concept of digital platform and reviewing the literature, this paper discussed how to conduct business model innovation on digital platforms by focusing on platform boundary design and boundary resource deployment, and pointed out future research directions. It is concluded that the dual uncertainties of complementors and complements are the driving factors for digital platform business model innovation. The design of resources, complementors, and ecological boundaries is the core of the digital platform business model and an important means to manage the uncertainties of complementors that complements for promoting value co-creation. Boundary resources are the means to establish, manage, and maintain cross-boundary relationships, which can affect value creation and acquisition.
Keywords:digital platform  business model  platform boundary  boundary resource  
点击此处可从《系统管理学报》浏览原始摘要信息
点击此处可从《系统管理学报》下载免费的PDF全文
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号