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层次需求理论视角下特奥会参赛者服务需求的研究——以全国第五届特奥会为例
引用本文:吴燕丽,许金富,俞桂芳,陈志双.层次需求理论视角下特奥会参赛者服务需求的研究——以全国第五届特奥会为例[J].漳州师院学报,2011(3):82-88.
作者姓名:吴燕丽  许金富  俞桂芳  陈志双
作者单位:福建师范大学体育科学学院,福建福州350108
摘    要:基于层次需求理论,采用问卷调查法、数理统计法等方法,对《特奥会参赛者服务需求量表》进行编制,并对全国第五届特奥会参赛者的服务需求进行实证研究.结果表明:参赛者的服务需求主要包括情感、生理、安全、尊重服务需求;不同项群参赛者的服务需求存在显著性差异,且情感服务需求最高;不同赛段参赛者的服务需求存在显著性差异.

关 键 词:层次需求理论  特奥参赛者  服务需求

The Service Demand of the Special Olympics Participants under Hierarchical Demand Theory——Take the Fifth Special Olympics as an Example
WU Yan-li,XU Jin-fu,YU Gui-fang,CHEN Zhi-shuang.The Service Demand of the Special Olympics Participants under Hierarchical Demand Theory——Take the Fifth Special Olympics as an Example[J].Journal of ZhangZhou Teachers College(Philosophy & Social Sciences),2011(3):82-88.
Authors:WU Yan-li  XU Jin-fu  YU Gui-fang  CHEN Zhi-shuang
Institution:(Department of Physical Education Institute,Fujian Normal University,Fuzhou,Fujian 350108,China)
Abstract:Based on the level demand theory,uses the questionnaire survey procedure interview law and so on,"Serves Demand Meter to Special Olympics Participant" carries on the establishment,and conducts the empirical study to the national fifth special Olympics participant's service demand.The result indicated: Participant's service demand mainly includes the emotion physiology safe respect service demand;Different item of group participant's service demand existence significance difference,and the emotion service demand is highest;Different leg participant's service demand existence significance difference.
Keywords:hierarchy demand theory  special Olympics participants  service needs
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