临汾市组团游客的主要出游目的地及其认知分析

本文讨论了临汾市组团游客的主要出游目的地，分析了游客对旅游过程的认知评价，并据此对旅行社提出了一些建议．临汾市组团游客的主要出游目的地是山西本省、临近省市、华东五市和滇桂；认知偏好有多趋水而游、对本省旅游信心增强．对出游目的地满意度普遍较好、喜往发达地区．临汾市旅行社需从积极开辟旅游新线路、增加亲水景区、重视本省旅游线路、开发休闲和度假游、符合游客需求等方面做进一步改善和提高．

The Main Traveling-out Destinations and Cognition of Organized Tour Tourists in Linfen

In this paper the main traveling-out destinations of team tourists and their cognition about the journey is analysed, then some advices for travel agencies in Linfen are put forward. The main traveling-out destinations include Shanxi province, close provinces and Beijing, five big cities in the east of China, Yunnan and Guangxi province. Tourists＇ cognition includes liking trave- ling toward water, gaining fresh confidence in traveling around their own province, generally having better satisfaction, liking trave- ling to developed area. The travel agencies should improve the following present situations in exploring travel routes, increase tourist attractions with water, emphasize the travel routes in Shanxi province, exploite the travel routes of leisure and holiday for meeting the demands of tourists.