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| 基于体验营销模式的龙虎山道教休闲养生旅游产品设计 | |
| 引用本文： | 胡智斌,邹凤莲. 基于体验营销模式的龙虎山道教休闲养生旅游产品设计[J]. 新余高专学报, 2011, 16(5): 64-67 |
| 作者姓名： | 胡智斌 邹凤莲 |
| 作者单位： | 新余学院经济与管理系,江西新余,338004 |
| 基金项目： | 江西高校人文社会科学研究项目,项目批准号:GL1167 |
| 摘 要： | 根据对龙虎山道教休闲养生旅游资源及龙虎山旅游市场的分析与评价,基于体验营销的模式,提出龙虎山道教休闲养生旅游产品的开发策略. |
| 关 键 词： | 道教 龙虎山 养生旅游 体验营销 |
Design of entertainment and health tourism products based on the experience marketing pattern |
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| HU Zhi-bin , ZOU Feng-lian. Design of entertainment and health tourism products based on the experience marketing pattern[J]. Journal of XinYu College, 2011, 16(5): 64-67 | |
| Authors: | HU Zhi-bin ZOU Feng-lian |
| Affiliation: | HU Zhi-bin,ZOU Feng-lian (Xinyu College,Xinyu 338004 China) |
| Abstract: | This paper analyses and evaluates entertainment and health tourism resources featured by Taosim in Longhu Mountain and the tourism market of Longhu Mountain and based on the experience marketing pattern,puts forward the strategy of developing entertainment and health tourism products featured by Taosim in Longhu Mountain. |
| Keywords: | Taoism Longhu Mountain health tourism experience marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |