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绿色产品如何走近消费者
引用本文:张彩华.绿色产品如何走近消费者[J].武汉科技学院学报,2002,15(2):79-81.
作者姓名:张彩华
作者单位:华中农业大学,文法学院,湖北,武汉,430070
摘    要:在西方发达国家,人们在饱受了现代工业文明的负面效应后,正把有利于经济持续发展的绿色消费奉为一种时尚。然而,国人对绿色产品似乎并不是非常热衷,本文就绿色产品的消费障碍进行分析,并在此基础上提出若干推广绿色产品的建议。

关 键 词:绿色产品  绿色消费  消费者
文章编号:1009-5160(2002)02-0079-03
修稿时间:2001年12月17

How to Make Green Products Nearing Consumers
ZHANG Cai-hua.How to Make Green Products Nearing Consumers[J].Journal of Wuhan Institute of Science and Technology,2002,15(2):79-81.
Authors:ZHANG Cai-hua
Abstract:The people in the western developed countries are now taking green consumption, which could do good to the sustainable development, as a fashion after they have experienced the negative effect of the modern industry civilization. But chinese do not seem very keen on the green products. The consumption obstacles of green products are analyzed and some suggestions of how to promote green products are given in this essay.
Keywords:green products  green consumption  consumer
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