| 钢铁企业供应链融资平台的全流程营销效果 |
| |
| 引用本文： | 张志勇,庄新田,高明春,田琨.钢铁企业供应链融资平台的全流程营销效果[J].东北大学学报(自然科学版),2012,33(4):588-591. |
| |
| 作者姓名： | 张志勇 庄新田 高明春 田琨 |
| |
| 作者单位： | 东北大学工商管理学院,辽宁沈阳,110819 |
| |
| 基金项目： | 国家自然科学基金资助项目 |
| |
| 摘 要： | 运用多级模糊综合评价法,研究宝钢供应链融资平台的运营效率.结果表明,宝钢供应链融资平台综合评价得分达到68.92分,说明宝钢供应链融资平台整体绩效情况良好;其中服务质量指标、运营效益指标、竞争效果指标和平台推广指标的综合评价得分分别为81.66,74.72,59.98和50.78分,说明竞争效果和平台推广急需加强与提高.并对宝钢供应链融资平台的发展和改进方向给出了建议.
|
| 关 键 词： | 物流金融 综合评价 融资平台 钢铁企业 营销 |
Complete Flow Marketing Effects of Supply Chain Financing Platform in Iron and Steel Companies |
| |
| ZHANG Zhi-yong,ZHUANG Xin-tian,GAO Ming-chun,TIAN Kun.Complete Flow Marketing Effects of Supply Chain Financing Platform in Iron and Steel Companies[J].Journal of Northeastern University(Natural Science),2012,33(4):588-591. |
| |
| Authors: | ZHANG Zhi-yong ZHUANG Xin-tian GAO Ming-chun TIAN Kun |
| |
| Institution: | (School of Business Administration,Northeastern University,Shenyang 110819,China.) |
| |
| Abstract: | The operational efficiency of the supply chain financing platform in Baosteel was studied empirically by applying a multi-level fuzzy comprehensive evaluation method.The results indicated that the comprehensive evaluation score of Baosteel’s supply chain financing platform is 68.92,which means that the performance of the supply chain financing platform in Baosteel is satisfactory.The service quality index,operational benefit index,competition effect index and platform promotion index are 81.66,74.72,59.98,and 50.78 respectively,which means that the competition effect and the platform promotion need enhancing and elevating. Finally,some suggestions were given for the future development and improvement of Baosteel’s supply chain financing platform. |
| |
| Keywords: | logistics finance comprehensive evaluation financing platform iron and steel company marketing |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《东北大学学报(自然科学版)》浏览原始摘要信息 |
| 点击此处可从《东北大学学报(自然科学版)》下载免费的PDF全文 |
|
