| 跨国公司战略联盟及其启示 |
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| 引用本文： | 刘之扬. 跨国公司战略联盟及其启示[J]. 咸宁学院学报, 2001, 21(2): 15-18 |
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| 作者姓名： | 刘之扬 |
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| 作者单位： | 咸宁教育学院, |
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| 摘 要： | 20世纪80年代以来，跨国公司的全球经营战略有了新的发展，即跨国公司在全球经营中普遍运用联盟战略广结伙伴，开展更高层次的竞争与合作。战略联盟作为现代企业加强其国际竞争力的又一方式，被誉为“上世纪二十年代以来最重要的组织创新”。本对跨国公司战略联盟的主要特征、原因及方式作了分析，以期对我国企业跨国经营有所启示与借鉴。
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| 关 键 词： | 跨国公司 战略联盟 虚拟公司 自然资源 |
| 文章编号： | 1006-5342(2001)02-0015-04 |
| 修稿时间： | 2000-10-29 |
Strategic of MultinationalEnterprises and Its Enlightenment |
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| LIU Zhi-yang. Strategic of MultinationalEnterprises and Its Enlightenment[J]. Journal of Xianning College, 2001, 21(2): 15-18 |
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| Authors: | LIU Zhi-yang |
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| Abstract: | Since 1980s,the global management Strategic of multinational Enterprises has got on a new step, that is by this strategic Multinational Enterprise can get extensive companions in the globe and the competition &cooperation between them will get to a high standard. As another form by which modern enterprises strengthen their ability of competition, strategic Alliance is famed as “the most important new trail of organization since the main characteristics, thd cause & run means of International strategic Alliance. It is expected there will be some enlightenment &reference for the multinational management of our Chinese enterprises. |
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