网络关系管理与现代工商企业品牌战略研究

网络关系普遍存在于工商企业内部环境与广大的外部环境中，网络关系的变化严重影响着工商企业的品牌战略。工商企业品牌战略应适应社会网络关系的内涵需要，建立自己独特的品牌理念，输入到社会网络关系之中。促进品牌战略实施，有效管理网络关系，实施品牌战略的工商企业要适应社会网络关系的变化及市场变化，进行工商企业体制改革，管理机制不断创新，在网络关系中“嵌入”品牌的CIS，提升品牌美誉度，构建品牌管理机制，加快工商企业的信息化建设，丰富品牌内涵，充分挖掘品牌效益，加快连锁经营，合理链接品牌的过去、现在与未来。

Network Relationship Management Acting on the Brand Strategy of the Modern Industrial and Commercial Enterprises

The network relationships commonly found in industrial and commercial enterprises within the environment and the broad masses of the external environment, the network changes in the relationship a serious impact on industrial and commercial enterprises of the brand strategy, brand strategy, industrial and commercial enterprises should be adapted to the connotation of the relationship between social networks need to establish its own unique brand concept, enter into the social network relationships. The prom...