动态联盟合作伙伴的博弈分析与选择

供应链管理是企业新管理模式的典型代表,是企业价值链的一部分,现今被称为企业第三利润的源泉。动态联盟是现代企业合作的重要形式之一,它可以有效地降低企业交易成本,同时联盟内的成员企业能够共同分担风险。文中论述了企业动态联盟产生的背景和影响其合作的因素,应用博弈论的思维对企业结盟行为分析,得出在不同条件下企业最优行为决策,同时提出评价和选择最优合作伙伴方法。

Game analysis and optimal option of virtual enterprise member based on supply chain

Supply chain management is the represent of new management mode,part of value chain and the source of third profit.It is the modern cooperative target important form,which can effectively low the trade cost of enterprise.Virtual enterprise member can undertake venture together.This paper analyses the background and cooperate factor of virtual enterprise,applies the gam theory to analyses the action of enterprise cooperation,obtains the optimal option in different situation,and advance a new method to solve the optimal option problem of establishing virtual enterprise.