| 基于混合定价机制的高估价顾客购买策略 |
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| 引用本文： | 王金桃,何文凯.基于混合定价机制的高估价顾客购买策略[J].系统管理学报,2008,17(3). |
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| 作者姓名： | 王金桃 何文凯 |
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| 作者单位： | 上海交通大学,安泰经济与管理学院,上海,200052 |
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| 摘 要： | 在传统市场和网络市场上销售具有价值易逝性的商品,研究顾客在卖方定价与买方定价这一混合定价机制下的购买行为.分析了顾客的最优出价策略,讨论了成交价和顾客获胜概率,得到高估价顾客的购买策略.
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| 关 键 词： | 混合定价机制 收益管理 顾客购买策略 混合 定价机制 估价 顾客 购买策略 Market Mechanism Pricing Hybrid Based Strategy 获胜概率 出价 最优 分析 购买行为 研究 易逝性 价值 销售 网络市场 |
Study on High-value Customers Buy Strategy Based on A Hybrid Pricing Market Mechanism |
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| WANG Jin-tao,HE Wen-kai.Study on High-value Customers Buy Strategy Based on A Hybrid Pricing Market Mechanism[J].Systems Engineering Theory·Methodology·Applications,2008,17(3). |
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| Authors: | WANG Jin-tao HE Wen-kai |
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| Institution: | Antai College of Economics and Management;Shanghai Jiaotong University;Shanghai 200052;China |
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| Abstract: | On the market of traditional channel mixed with network,the perishable products is sold.The customers buy behavior is studied on the hybrid pricing market mechanism of sell side pricing mixed with buy side pricing.The optimal bidding strategy of customer is deduced and is proved to be a weak dominant strategy and an equilibrium.The bidding price and the winning probability of high-value customer are discussed,and the buying strategy is deduced. |
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| Keywords: | hybrid pricing market mechanism revenue management customer buy strategy |
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