| 试论互联网对服务营销的影响 |
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| 引用本文： | 王素君.试论互联网对服务营销的影响[J].江苏技术师范学院学报,2011,17(1):48-51,59. |
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| 作者姓名： | 王素君 |
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| 作者单位： | 安徽财经大学,工商管理学院,安徽,蚌埠,233030;江苏技术师范学院,机械与汽车工程学院,江苏,常州,213001 |
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| 摘 要： | 在互联网背景下,服务营销组合中的产品和价格具有了一致性的特点,分销主要依靠互联网而不是实体店面,促销主要以网络广告和网络公共关系为主,服务人员的作用逐步为网络和计算机所取代,服务的过程逐步统一化、规范化,服务的有形展示由买卖双方共同构建和维护。
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| 关 键 词： | 互联网 服务营销 影响 |
Analysis of the Impact of Internet on Service Marketing |
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| WANG Su-jun.Analysis of the Impact of Internet on Service Marketing[J].Journal of Jiangsu Teachers University of Technology,2011,17(1):48-51,59. |
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| Authors: | WANG Su-jun |
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| Institution: | WANG Su-jun1,2(1.School of Business Administration,Anhui University of Finance and Economics,Bengbu 233030,China;2.School of Mechanical and Automobile Engineering,Jiangsu Teachers University of Technology,Changzhou 213001,China) |
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| Abstract: | In the Internet context,products and prices have consistency in services marketing.Services’ distribution relies mainly on the Internet rather than physical stores,advertising in online and network-based public relations.The role of service personnel has been gradually replaced by computers.Services process is unified and standardized.The tangible demonstration of services is built and maintained by attendants and consumers. |
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| Keywords: | Internet service marketing impact |
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