酒广告语言与审美情趣

优秀的酒广告语言具有语言美的一切特征，它们不仅仅满足于用字规范、词语搭配准确、语法使用规范，还继承和发展了古代优良的文化传统，吸收和借鉴了当代流行的文化元素，把古今文化因素和人们的审美情趣融人其中，使得这些酒广告语言变得家喻户晓，成为广告语言中的经典之作。该论文主要从酒广告语言的形式美、风格美、情感美三方面进行论述。

ADVERTISING LANGUAGE OF THE WINE AND THE AESTHETIC TASTE

The best wine advertising language has all the features of the beauty of language,they are not satisfied with the standard Chinese characters,word collocation,grammatical accuracy using standard,but also inherited and developed ancient excellent traditional culture,absorb and draw lessons from contemporary popular culture,the ancient and modern culture and aesthetic temperament and interest of people into them,so that these wine advertising language become make known to every family,become the advertising language of the classic.This paper mainly from the wine advertising language in the form of beauty,style beauty,emotional beauty discussed in three aspects.