内资连锁企业农村市场营销策略浅析

作为我国流通业的主导力量,内资零售业在满足我国人民生活需求及实现商品价值等方面起着重大的作用,而作为内资零售业态的一种主要形式———内资连锁经营,则以其规模效益优势成为零售业态的一支重要力量。但随着我国零售业入世保护期的结束、其它业态的发展及消费需求的变化,内资连锁企业面临着内外双重压力。内资连锁企业要寻求更大的发展平台,实现自身高速、持续的发展,就必须将开拓农村市场纳入到自己的发展战略中,研究农村消费者的需求,制定适合于农村市场的营销策略。

The Analysis of Rural Marketing Strategy about Domestic Chain Business

As the predominant strength of our country circulates,domestic retails business plays an important role in satisfying people's living demand and realizing merchandise value.Domestic chain business as a major forms has become a great part of retails style for scale performance advantage.Domestic chain business is subject to dual pressure when foreign capital is permitted to invest in this domain and consumer demand is changing.Domestic chain business must expand its rural market into its own development strategy,studying rural consumer market,formulating rural market strategy in order to pursue greater development platform and achieve high speed and continuous development.