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| 企业竞争力与企业社会责任 | |
| 引用本文： | 崔文子,金华. 企业竞争力与企业社会责任[J]. 大连民族学院学报, 2007, 9(4): 66-68 |
| 作者姓名： | 崔文子 金华 |
| 作者单位： | 大连民族学院,经济管理学院,辽宁,大连,116605;大连民族学院,经济管理学院,辽宁,大连,116605 |
| 摘 要： | 现代企业的竞争具有全过程、全方位,立体和多维的特点。从消费者对产品的价值取向的变化,探讨与其相对应的企业竞争力的核心内容。在产品的价值取向由硬性价值到软性价值再到精神价值的变化过程中,企业竞争力的核心内容也由质量、品牌发展为企业社会责任。 |
| 关 键 词： | 企业竞争力 产品价值 企业社会责任 |
| 文章编号： | 1009-315X（2007）04-0066-03 |
| 修稿时间： | 2007-03-14 |
The Competitive Ability of Enterprises and the Social Responsibility of Enterprises |
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| CUI Wen-zi,JIN Hua. The Competitive Ability of Enterprises and the Social Responsibility of Enterprises[J]. Journal of Dalian Nationalities University, 2007, 9(4): 66-68 | |
| Authors: | CUI Wen-zi JIN Hua |
| Affiliation: | College of Economics and Management Dalian Nationalities University,Dalian Liaoning 116600,China |
| Abstract: | The competition of modern enterprises has a whole process,omni-directional,three-dimensional and multi-dimensional characters.From the changes of consumers' understanding to product value orientation,this paper discusses the core content of the enterprise competitive ability which corresponds with these changes.The product value orientation changes from the rigid and soft value to the spiritual value.The core contents of enterprise competitive ability develop from the orientation of quality and brand to the social responsibility of enterprises. |
| Keywords: | competitive ability of enterprises product value the social responsibility of enterprises |
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