| 论满意营销 |
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| 引用本文： | 崔茂林.论满意营销[J].上海应用技术学院学报,2004,4(4):263-266. |
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| 作者姓名： | 崔茂林 |
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| 作者单位： | 上海应用技术学院经济与管理工程系 上海 |
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| 摘 要： | 开展满意营销是买方市场条件下企业营销的基本特征之一。满意营销的实质是满意价值的创造、交换与实现。只有消费者对其产品和服务满意，企业才能获得满意价值。
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| 关 键 词： | 让渡价值 满意价值 满意营销 |
| 文章编号： | 1671-7333(2004)04-0263-04 |
| 修稿时间： | 2004年10月10 |
On Satisfactory Marketing |
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| CUI Mao-lin.On Satisfactory Marketing[J].Journal of Shanghai Institute of Technology: Natural Science,2004,4(4):263-266. |
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| Authors: | CUI Mao-lin |
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| Abstract: | Enterprise marketing in the buyer's market is featured by developing satisfaction marketing which is practically the creation,exchange and fulfillment of the satisfaction value. And the enterprise could acquire satisfaction value only when its customers are satisfied with its products or services. |
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| Keywords: | exchanging value satisfaction value satisfaction marketing |
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