横向库存转运策略下顾客预付款与订货决策分析

分析零售商在库存转运策略下如何决策顾客预付款和初始订货量的问题.研究发现,若顾客预付款为外生变量,两个零售商的最优订货量此消彼长,且当转运价格提高时,零售商会增加订货量,而当零售商提高顾客的预付款金额时,另一零售商则减少订货量;若初始订货量确定而顾客预付款为内生变量,那么,当转入产品的价格增加时,零售商提高最优预付金额,但会随对方零售商库存量的增加而减少预付金额;若顾客预付款和初始订货量都为决策变量,如果转运后购买产品的顾客比例不低于转运产品的销售损失与销售收益的比值,纯策略纳什均衡解存在,并当产品转入价格增加时,均衡的预付订金和初始订货量不会出现同时递减的情形.数值仿真进一步验证了这些结论.

Analyzing customers' advanced payment and inventory decision under lateral transshipment strategy

This paper investigates how retailers determine customers' advanced payment and initial inventory under lateral transshipments strategy. Several interesting results are found through analysis. When customers' advanced payment is exogenous, one retailer's optimal order quantity increases as the other one's decreases and transshipping price increases, but if customers' advanced payment requested by one retailer increases, then the other retailer's optimal order quantity decreases. When customers' advanced payment is endogenous as well as initial inventory is determined, optimal advanced payment increases with increasing of transshipped-in price and descends with rising of the other retailer's inventory. When customers' advanced payment and initial inventory are both decision variables, pure strategy Nash equilibrium exists if the proportion of customers purchasing transshipped products is not less than the ratio of sale loss to sale revenue for transshipped products. For the equilibriums, the only scenario that can't occur is the increasing of transshipped-in price leads to a decrease both in advanced payment and initial inventory. Finally, we use numerical study to test the above findings.