网络化背景下我国政府公信力建设的路径思考

政府公信力主要由政府能力、大众传播载体和公众满意度这三大要素构成,其中,大众传播媒介扮演着宣传员和监督员的双重角色。进入21世纪,以互联网为标志的大众传播的迅猛发展,使处于社会转型关键时期的我国政府公信力建设面临新的机遇和严峻挑战。要破解政府公信力提升难题,必须从其面临的挑战和自身系统构成出发,促进三个转变,即政府从管制模式向治理模式转变,大众传播从单向宣传向交互引导转变,公民从情绪宣泄向理性思考转变。

Government, Medium and Citizen-Methods for the Establishment of Governmental Credibility under the Internet Background

The governmental credibility consists of the governmental ability,the medium and the public satisfaction,of which the medium plays the double roles of propagandist and supervisor.The rapid development of medium,symbolized by the development of internet,brings new challenge and opportunity to the building of the governmental credibility.Improving the governmental credibility calls for three changes,changing the controlling mode into managing mode,changing the medium from the single propaganda to interactiona...