体验营销及其策略分析

随着全球经济一体化进程的不断深入，市场竞争日益激烈，传统营销理论指导下的营销实践活动越来越难以实现企业的经营目标。一种全新的营销理念和营销模式—体验营销的产生对市场营销发生了深远影响。本文对体验营销与传统营销进行了比较分析，并对体验营销模式和策略进行了探讨。

On experience marketing and strategy analysis

With the continuously development of the world economy integration process,the worldwide market competitions are becoming increasingly intensive.It is more and more difficult to achieve the targets in business administration by the traditional marketing theories.The appearance of a brand-new marketing concept,the experience marketing,has shown far-reaching influence on marketing.This article presents comparative analysis on experience marketing and traditional marketing and explores experience marketing patterns and strategies.