Abstract: | ![]() The Chatfield-Prothero case study in time series, ‘Sales of a company X’, is analysed from a perspective different to that of the authors. More accurate forecasting performance for these data is obtained by adopting the following two tactics: (1) shifting from a problem in transformation of the original series to one of seasonality adjustment; (2) assuming a mixed seasonality type model in contrast to employing a multiplicative assumption. |