| 我国开展绿色营销的问题与对策分析 |
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| 引用本文： | 郑凌燕.我国开展绿色营销的问题与对策分析[J].西昌学院学报(自然科学版),2002(4). |
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| 作者姓名： | 郑凌燕 |
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| 作者单位： | 四川师范学院区域经济研究所 四川南充637002 |
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| 摘 要： | 伴随着加入WTO,中国企业要想在国际竞争中取胜,就必须顺应国际市场的要求开展绿色营销。但从目前的状况来看,在开展绿色营销的过程中仍存在许多问题,这就要求企业从绿色营销的基本理念出发,制定正确的绿色营销战略,使产品获得绿色标志,从而跨越绿色贸易壁垒。
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| 关 键 词： | 可持续发展 绿色营销 对策 |
Conditions and Countermeasures of Green Marketing in China |
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| Zheng Ling-yan.Conditions and Countermeasures of Green Marketing in China[J].Journal of Xichang College,2002(4). |
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| Authors: | Zheng Ling-yan |
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| Abstract: | China has already joined the WTO.If Chinese business enterprises wish to be successful in the international competitions,they must carry out green marketing to adjust the demand of the international market.But there Still eXiStS some problems.Business enterprises should,starting from the concept of green marketing,establish right Strategy,make their products acquire the green symbol,and at last stride over the green trade barrier. |
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| Keywords: | Sustainable development green marketing Countermeasure |
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