家庭的消费行为规律

家庭是社会消费的基本单位,大多数商品都是直接供家庭购买与消费的。即使是家庭个体成员的消费,也会受到家庭各方面因素的直接或间接的影响。家庭特征与家庭消费行为规律之间存在一定联系,尤其是家庭经济收入、家庭类型、家庭生命周期、家庭消费角色对家庭消费行为有很大的影响作用。探讨家庭的消费行为规律,对工商企业制定合理的营销策略有重要的意义。

Domestic Consumption Patterns

Households are the basic units of social consumption,and most of the commodities are made for the purchase and consumption of households.Even the consumption behavious of individual members of a family is influenced directly or indirectly by the factors of a household.On the other hand,characteristics of a household is related to its consumption pattern,especially family income,type,life cycle and members'role all have a great influence on a consumption behaviour.A discussion on domestic consumption behavior patterns is most significant in formulating appropriate marketing strategy for businesses.