| 等效翻译理论下广告英语汉译的策略 |
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| 引用本文： | 彭珊珊.等效翻译理论下广告英语汉译的策略[J].重庆三峡学院学报,2012(4):86-88,125. |
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| 作者姓名： | 彭珊珊 |
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| 作者单位： | 广东女子职业技术学院外语系,广东广州511450 |
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| 摘 要： | 广告是具有美学价值、商业价值和社会价值的特殊文体,有效的广告翻译需要正确的翻译理论作指导.文章以美国著名的翻译理论家尤金?奈达提出的等效翻译理论为原则,从广告英语的语言特征出发,探讨广告英语汉译的策略
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| 关 键 词： | 功能对等 广告英语 汉译 |
E-C Translating Strategies of Advertisements under Functional Equivalence |
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| PENG Shanshan.E-C Translating Strategies of Advertisements under Functional Equivalence[J].JOurnal of Chongqing Three Gorges University,2012(4):86-88,125. |
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| Authors: | PENG Shanshan |
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| Institution: | PENG Shanshan (Department of Foreign Languages,Guangdong Women’s Polytechnic College,Guangzhou 511450,China) |
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| Abstract: | Advertisement is a special literary form with aesthetic,commercial and social values and its efficient translating absolutely needs correct theoretical framework.The paper is to explore the English-to-Chinese translating strategies to this special literary form based under the theory of Functional Equivalence. |
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| Keywords: | Functional Equivalence advertising English English-to-Chinese translation |
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