| 标志的同位异变理论及其应用研究 |
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| 引用本文： | 王漠洋. 标志的同位异变理论及其应用研究[J]. 北京工商大学学报(自然科学版), 2007, 25(1): 77-80 |
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| 作者姓名： | 王漠洋 |
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| 作者单位： | 北京工商大学,传播与艺术学院,北京,100037 |
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| 摘 要： | 从人本位的现代设计理念出发,简要地分析了目前企业形象设计和宣传中存在的突出问题,提出了标志的同位异变理论为解决问题之道;结合图形,并从宣传本体、信息受众、心理学和信息论4个方面详细阐述论证标志的同位异变的优势;并对标志同位异变理论的未来前景进行了客观的分析.
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| 关 键 词： | 标志 同位异变 人本位 设计理念 |
| 文章编号： | 1671-1513（2007）01-0077-04 |
| 收稿时间： | 2006-11-16 |
| 修稿时间： | 2006-11-16 |
STUDY ON THEORY OF SYMBOL ALLOTROPE AND APPLICATION |
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| WANG Mo-yang. STUDY ON THEORY OF SYMBOL ALLOTROPE AND APPLICATION[J]. Journal of Beijing Technology and Business University:Natural Science Edition, 2007, 25(1): 77-80 |
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| Authors: | WANG Mo-yang |
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| Affiliation: | School of Communication and Arts, Beijing Technology and Business University, Beijing 100037, China |
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| Abstract: | By modern design idea of humanism,the paper briefly analyses the big problem in corporation image design and propagandizing at present;and it puts forward allotrope theory as measure of solving the problem.It narrates the advantages of symbol allotrope with figures from four aspects,propagandizing reality,information receiver,psychology and information theory;and it gives objective analysis for the prospect of allotrope theory. |
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| Keywords: | symbol allotrope humanism design idea |
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