| 杭州市足球彩票彩民的构成与消费特征研究 |
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| 引用本文： | 邢琦.杭州市足球彩票彩民的构成与消费特征研究[J].科技信息,2008(20):162-163. |
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| 作者姓名： | 邢琦 |
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| 作者单位： | 浙江树人大学体育部 浙江杭州310015 |
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| 摘 要： | 从杭州市体育彩票投注站随机抽取40个进行问卷调查，揭示出杭州市足彩彩民的性别、年龄、文化、职业、收入等基本构成特征和消费动机以及彩龄特征、购买地点、投注方式、投注金额、信息获取途径和忠诚度等消费行为特征，以及影响彩民购买足彩的因素，旨在发现问题，扩大彩民队伍，增加足彩销量。
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| 关 键 词： | 足球彩票 彩民构成 消费特征 杭州市 |
Research on Constitution and consuming characteristics of soccer lottery players in Hangzhou city |
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| Xingqi.Research on Constitution and consuming characteristics of soccer lottery players in Hangzhou city[J].Science,2008(20):162-163. |
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| Authors: | Xingqi |
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| Institution: | Xingqi (Department of Physical Education, Zhejiang Shuren University, Hangzhou, Zhejiang, 310015) |
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| Abstract: | The author carried out a questionnaire survey on 40 lottery vending stations randomly selected from lottery vending stations in Huangzhou city. The results revealed the following characteristics of soccer lottery players in Hangzhou city : Characteristics of basic constitution such as gender , age, educational background, occupation, income and consuming motive, and characteristics of consuming behaviors such as the location , the amount of betting manner and level of consumption of lottery buying , the impact of the purchase soccer lottery factors ,so as to increase the number of lottery players and the sales volume of lottery. |
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| Keywords: | soccer lottery lottery player＇s Constitution consuming characteristics Hangzhou city |
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