基于协商视角的食品质量链冲突消解策略

针对食品质量链多主体企业协同过程中的冲突问题, 提出一种基于协商的冲突消解方法.首先,基于Pareto最优解对食品质量链协同冲突的本质从数学上进行界定;然后,在充分考虑食品质量链特点的基础上, 提出食品制造商、食品供应商以及食品质量链的收益模型;接着,确定冲突双方之间的讨价还价过程参数:食品供应商提供的质量水平以及制造商成本和对方质量水平所提供的质量检测水平,并构建双方以自身收益最大化为目标的协商过程.最后,应用到具体乳制品质量链中,验证了出方法的有效性.研究表明:所提出的协商策略不仅使得每个企业成员的收益最大,而且使质量链总体收益最大,从而既消解了食品质量链冲突,又提高了质量链的质量水平.

Strategy of conflict resolution for food quality chain based on negotiation

For conflict problem on multi-agent collaboration of food quality chain, a method on conflict resolution is proposed based on negotiation. Firstly, essence of quality chain conflict is defined mathematically based on Pareto optimum solution. Secondly, profit models for food manufacturer, food supplier and food quality chain are proposed fully considering characteristic of food quality chain. Thirdly, procedure parameters for bargaining between both sides in conflict are determined as follows: quality level provided by food supplier, and the level of quality testing provided by food manufacturer according to cost and quality level of the other side. Negotiation procedure is constructed according to the goal of maximizing profits for both sides. Finally, an illustrative example for quality chain of dairy products is given. The results indicate that, not only each enterprise member but also the whole quality chain gains the greatest profits using the proposed negotiation strategy, thereby solving conflict of food quality chain and improving quality level of food quality chain.