对当前我国体育产业化发展的思考

采用文献资料,专家访谈、逻辑分析等方法,对当前我国体育产业化发展的历程、驱动力、存在的问题以及对策进行了探讨。结果表明：我国体育产业化程度很低。我国体育产业化发展的驱动力是：国民经济处于高速增长期,体育市场潜力巨大;居民收入迅速增长,消费水平不断提高;体育消费需求上升,体育市场进入快速启动状态;产业结构调整、优化,体育市场利润增加。存在的问题是：我国体育产业整体规模偏小;体育产业在经济结构中所占比重小;体育市场化程度低;体育用品缺乏品牌,体育消费需求不足;体育场馆设施不能满足居民体育消费的需求;体育经营管理人才匮乏。由此提出了有关建议。

On the Current Development of Sports Industrialization in China

By adopting the methods of documentatiom together with expert interview and logical analysis, this research paper discusses the course of development of China＇ s sports industrialization, the driving forces, the existing problems and the countermeasures. Research shows that the degree of sports industrialization is very low in China. The driving forces of the sport industrialization development of our country are the rapid growth of our national economy, the huge sports market potential, the rapid increase of resident income, the continuous rise of the consumption level, the increase of sports consumer demands, sports market entering into a start state of fast boost, the industrial structural adjustment and optimization and the increase of sport market profit. The existing problems of the sport industrialization of our country are listed in the following. The overall sports industrial scale of our country is small. The sports industrial proportion in economic structure is little share. Sport marketization is low level. Sports goods lacks trademark. Sport consumer demand is low. Stadium house facility can not satisfy the demand of resident sports consuming. Sports management talents are deficient. Based on the above, the author gives some suggestions on develooing sports industry.