信息化背景下企业的竞争战略

企业管理信息化已经成为国际上企业管理的一种潮流 ,它不仅为企业通过降低成本而带来利润 ,更从深层次上促进了企业在组织结构、管理方法和战略思想上的变革 .这几年 ,企业管理信息化在我国实践领域也初露端倪 ,并已带来为人瞩目的经济效益及社会效益 .该文尝试在信息化背景下 ,以波特竞争力模型分析为基础 ,探讨企业可能面临的挑战和相应的竞争战略以及来自企业内部对信息化的抗拒

Competition Strategy of Enterprises in Informationized Background

Nowadays, informationization has become a trend in enterprises' management style, which not only helps enterprises enhance returns through reducing their costs, but also impels them to change their organization structure, management method and strategic thoughts at a deeper level. Practices of enterprises' management informationization have emerged in recent years, and brought about remarkable economic and social benefits. Based on the analysis on Poter's competition forces model in informationized background, the paper discusses possible challenges to enterprises, the corresponding competition strategy and the internal resistance against informationization.