| 海南蓝洋温泉旅游开发存在的问题及对策研究 |
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| 引用本文： | 李明玲.海南蓝洋温泉旅游开发存在的问题及对策研究[J].科技情报开发与经济,2011(24):162-164. |
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| 作者姓名： | 李明玲 |
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| 作者单位： | 海南大学外国语学院,海南海口,570208 |
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| 摘 要： | 海南蓝洋温泉虽然拥有优质的温泉资源与优越的地理环境,但温泉旅游却没能发展成当地的支柱产业。分析了蓝洋温泉目前所存在的问题,并提出了相应的营销策略。
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| 关 键 词： | 蓝洋温泉 网络营销 温泉体验 文化内涵 |
Study on the Problems in and Countermeasures for the Development of Lanyang Hot Spring Tourism in Hainan Province |
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| LI Ming-ling.Study on the Problems in and Countermeasures for the Development of Lanyang Hot Spring Tourism in Hainan Province[J].Sci-Tech Information Development & Economy,2011(24):162-164. |
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| Authors: | LI Ming-ling |
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| Institution: | LI Ming-ling |
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| Abstract: | Although Lanyang Hot Spring in Hainan Province possesses high quality hot spring resources and excellent geographical environment,hot-spring tourism is not yet able to develop into the local pillar industry.This paper analyzes some problems currently existing in Lanyang Hot Spring,and in the light of these problems,puts forward some corresponding marketing strategies. |
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| Keywords: | Lanyang Hot Spring network marketing Spa experience cultural connotation |
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